Dating site for young
But finding love on the Web has long been mainstream — 59 percent of Americans said online dating was a good way to meet people in 2013, up from 44 percent in 2005, Pew data show — and some analysts argue more and more adults will find love in the simpler, more visual way, by swiping on Tinder or somewhere else.“It’s easier now to get married right than it has ever been,” said Warren, the e Harmony founder.Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.Though the firm said subscribers are joining at faster rates and staying longer, analysts last year estimated e Harmony’s revenue growth had slowed to a crawl, and was still half that of the Match Group’s, the mix of Tinder, Match and OKCupid that brought in more than 0 million in the U. Many market-watchers have questioned the basic premise of e Harmony and other sites, which depend on long detailed profiles and dedicated algorithms.Economist Dan Ariely and other researchers have argued that online dating profiles rest on a fatal flaw: They show “searchable” attributes, like job or religion, while ignoring the key details of a dater’s personality: sense of humor, conversation style, etc.When Tinder last month rolled out its Tinder Plus upgrade, the service said it would charge singles over the age of 30 twice as much for the premium service, about a month.
But the site that brands itself as “a different kind of relationship company” has seen its own challenges.
Some have argued that Tinder’s model — of love (or lust) at first swipe — is actually closer to the future of online dating not just for young singles, but for daters of all ages. Finkel, a Northwestern University psychology professor who has studied online dating, has called superficiality “Tinder’s greatest asset,” arguing that the service is actually closer than profile matchmaking to that old style of dating: catching someone’s eye and, knowing nothing about their background, feeling a sense of attraction from across the room.